What is Xiaohongshu (RED)?
Xiaohongshu (RED) — China's Largest Lifestyle Social Platform
Xiaohongshu (RED / RedNote) is a photo and video sharing platform, often called China's Instagram.
It is the most critical inbound channel where Chinese tourists search for "places to go" and "things to eat" before visiting Japan.
Pre-travel Information Search
Before visiting Japan, Chinese tourists search for topics like "Japan Gourmet" or "Tokyo Sightseeing" on RED, allowing you to build brand awareness beforehand.
KOL & UGC Virality
Word-of-mouth posts by influencers (KOL) and micro-influencers (KOC) spread exponentially. Real experiences build higher trust than traditional ads, accelerating customer acquisition.
Highly Purchase-Oriented Users
With 80% of users being female and highly interested in beauty, gourmet, fashion, and travel, it enables promotions with exceptionally high ROI.