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Chinese Social Media Operations  ×  Creative  ×  Development

RED & Douyin Operations × LP Production × WeChat Mini-Program Dev Inbound Tourist Attraction Challenges Solved One-Stop by PROTECH

Everything for China-Japan marketing in one place.
Supporting you from inbound tourist attraction to cross-border EC
and expansion into the Chinese market.

15+

Clients Supported

100+

Accounts Managed

300%

Avg. Follower Growth

RED Agency Operations Douyin / TikTok KOL / KOC Promotion Cross-Border EC Consulting LP & Video Production WeChat Mini-Program Dev Inbound Marketing Data Analysis & PDCA RED Agency Operations Douyin / TikTok KOL / KOC Promotion Cross-Border EC Consulting LP & Video Production WeChat Mini-Program Dev Inbound Marketing Data Analysis & PDCA
News

Xiaohongshu & Dianping Latest Info

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What is Xiaohongshu (RED)?

Xiaohongshu (RED) — China's Largest Lifestyle Social Platform

Xiaohongshu (RED / RedNote) is a photo and video sharing platform, often called China's Instagram. It is the most critical inbound channel where Chinese tourists search for "places to go" and "things to eat" before visiting Japan.

300M+

Monthly Active Users

80%

Female User Ratio
(High Purchasing Power)

70%

Chinese tourists gathering
info on RED before travel

No.1

No.1 travel info SNS
used by Chinese tourists

Pre-travel Information Search

Before visiting Japan, Chinese tourists search for topics like "Japan Gourmet" or "Tokyo Sightseeing" on RED, allowing you to build brand awareness beforehand.

KOL & UGC Virality

Word-of-mouth posts by influencers (KOL) and micro-influencers (KOC) spread exponentially. Real experiences build higher trust than traditional ads, accelerating customer acquisition.

Highly Purchase-Oriented Users

With 80% of users being female and highly interested in beauty, gourmet, fashion, and travel, it enables promotions with exceptionally high ROI.

SERVICES

Xiaohongshu & Dianping Agency: What do we do?

Leave everything to PROTECH, from account creation to monthly reporting.

STEP 01

Strategy & Account Creation

We conduct target audience analysis, competitor research, and brand positioning to formulate the optimal strategy. We also handle official account registration and verification.

STEP 02

Content Creation & Posting

Native Chinese writers craft photos, videos, and texts optimized for the RED algorithm. We schedule regular distributions aligned with a monthly posting calendar.

STEP 03

KOL & KOC Influencer Promotion

We select, negotiate with, and manage KOLs/KOCs aligned with your industry, budget, and goals. We handle everything from content quality control to performance evaluation.

STEP 04

Ad Operations (Feed Ads)

Maximize reach to target groups using RED's native ads (feed and search ads). We improve ROI via budget optimization and systematic A/B testing.

STEP 05

Comments & DM Management

We handle replies to comments and direct messages in Chinese, building user engagement to drive visits, bookings, and purchases.

STEP 06

Monthly Reports & Recommendations

Visualize data on followers, impressions, engagement, and foot traffic. We deliver monthly suggestions to continuously boost results.

Target Industries

Industries Suited for RED & Dianping Marketing

Restaurants & Dining
Hotels & Ryokans
Beauty & Cosmetics
Fashion & Retail
Sightseeing & Activities
Cross-Border E-Commerce
Medical & Clinics
Real Estate & Investment
STRENGTHS

Why Choose PROTECH for Xiaohongshu & Dianping Agency Operations

Bilingual Native
Team

Our bilingual team bridges cultural gaps to design the most effective strategies.

Tech & Marketing
Integration

We leverage proprietary data analysis and automation tools to deliver highly precise campaigns.

One-Stop Support

From strategy planning to execution and reporting, we handle everything under one roof.

Data-Driven
Optimization

We maximize results by running a PDCA cycle based on rigorous data analysis rather than intuition.

Case Studies

RED & Dianping Success Stories

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RED
Xiaohongshu (RED) / RedNote

Accelerate Inbound Attraction on the SNS
First Opened by Chinese Tourists Before Traveling

RED is China's largest lifestyle social platform. 70% of Chinese tourists search on RED before visiting Japan. PROTECH provides end-to-end support from account management to KOL campaigns and advertising.

View RED Services

300M+

Monthly Active
Users

70%

Chinese Users
Researching Pre-travel

No.1

Travel Info SNS Used by Chinese Tourists

Dianping
Dianping / Dianping

Strengthen Foot Traffic with the Review App Used by 80% of Chinese Tourists

Dianping is China's largest review and navigation app. PROTECH provides one-stop support, from official store claim to coupon setup and review management, covering F&B, tourism, and retail.

View Dianping Services

700M+

Registered
Users

80%

Chinese Tourists
Usage Rate

No.1

China's Leading Review App

Results by the Numbers

50,000+

KOL Campaign Cumulative Reach

3Months

Avg. Time to See Results

98%

Client Retention Rate

5Languages

Dedicated Bilingual Staff

Frequently Asked Questions

FAQ

Can we communicate in Japanese?
Yes, absolutely. Our directors and project managers are bilingual in both Japanese and Chinese. They accurately understand the nuances of Japanese businesses and clearly relay your intentions to our local native Chinese staff, so you can rest assured.
Is a small budget or trial operation possible?
Yes, we offer flexible plans (e.g., KOL casting only, account management only) tailored to your budget and phase. We will propose the best plan during our free consultation and quote.
How long does it take to see results?
It depends on the product and campaign details. For SNS operations like RED (Xiaohongshu), clear changes (such as increase in reach and inquiries) typically start to appear in about 3 months, as initial account setup and content algorithm optimization progress.
Is there a fixed contract term?
For ongoing consulting services such as SNS account management, we ask for a minimum contract of "at least 3 months" or "at least 6 months" to ensure stable results. This does not apply to one-off influencer campaigns or creative production.
Blog

Inbound Marketing Tips for RED & Dianping

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Contact

Contact

Contact Us or Request Information Regarding PROTECH

Online Consultation

We consult online anywhere, with the same level of support as in-person.

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We have prepared a document that summarizes our service overview. Please use it for consideration.

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