Case Studies
CASE STUDIES
Real results from companies that succeeded with Xiaohongshu marketing
F&B
SNS Strategy
Influencer
Fully booked from month one in Japan. Attracting Chinese tourists via Xiaohongshu
Huadiao Zuiji Guo (Ueno & Roppongi)
Industry: Chinese Restaurant | Scale: 2 Stores
Account Operations
Content Creation
KOL Campaign
Beauty
Cross-border EC
KOC Campaign
KOC strategy × cross-border EC: 30K Xiaohongshu followers, 300% revenue increase
Japanese Cosmetics Brand
Industry: Cosmetics & Skincare | Scale: D2C Brand
Xiaohongshu Operations
KOC Campaign
Cross-border EC
Tourism
Inbound
Dianping
A regional hot spring ryokan achieved 160% YoY Chinese tourist bookings via Dianping × Xiaohongshu
Regional Tourism Facility (Hot Spring Ryokan)
Industry: Accommodation & Tourism | Scale: 1 Facility
Dianping Operations
Xiaohongshu Operations
Chinese LP Creation
Retail
SNS Strategy
Data Analytics
Cross-SNS strategy with Douyin × Xiaohongshu expanded brand awareness in China
Japanese Lifestyle Brand
Industry: Fashion & Goods | Scale: EC + Physical Store
Douyin Operations
Xiaohongshu Operations
KOL Campaign
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